Sunday, May 24, 2009

All-New 2009 Nissan Cube On Sale Now


The all-new 2009 Nissan CUBE went on sale
last week at Nissan dealers nationwide, sporting an engaging asymmetrical
exterior design, socially oriented lounge-style interior, a powerful and
fuel-efficient 1.8-liter engine, six standard air bags, a full catalog of
innovative accessories, a starting Manufacturer’s Suggested Retail
Price (MSRP)* of $13,990 and one other thing – an innovative
marketing campaign centered around a downloadable-content-rich “cube
Mobile Hub.”

“A vehicle as unique as the new Nissan cube deserves an equally
breakthrough launch,” said Christian Meunier, vice president, Nissan
Marketing, NNA. “We envision owners using their cubes as one of
their essential mobile devices, connecting with friends, sharing music and
sharing fun. It’s a natural extension to have our marketing be just
as involving – giving owners and prospective buyers alike a variety
of ways to interact with and learn more about this unique new
vehicle.”

Access to the “cube Mobile Hub” will be available
(beginning May 15) through a shortcode or “text to” number
incorporated into the traditional marketing media mix, including
television, print, direct mail and interactive. Once at the Mobile Hub,
users will have the opportunity to download unique content, such as
wallpapers, videos, music, ringtones and a link to the nissanusa.com mobile
site.

The iPhone app, “cube Party Roundup,” is scheduled to go
live on June 15 and will be available for play in single-player and
multi-player modes (up to eight friends). The personalizable, mission-based
driving app sends the player around a city picking up friends, ice, music
and other items before a party.

Additional levels allow the player to pick up dates, go to concerts and
other activities, all the while navigating around various obstacles to
complete the mission. A Facebook version of “cube Party
Roundup,” where users will be able to share their progress with
friends, will go live in early July.

In addition to the “cube Mobile Hub,” customers can
research information on the new cube, read product reviews, locate local
Nissan dealers and even order custom cube? t-shirts at www.NissanUSA.com/cube.

2009 Nissan cube Pricing The dramatically styled Nissan cube has a
starting MSRP of $13,990 for the cube 1.8 equipped with a 6-speed manual
transmission. Three other models are also offered: cube 1.8 S, priced at
$14,690 with the 6-speed manual and $15,690 with the Xtronic CVT
(Continuously Variable Transmission); cube 1.8 SL, priced at $16,790; and
the cube 1.8 Kr?m specialty vehicle, priced at $19,370. Both the cube 1.8
SL and cube 1.8 Kr?m come with standard Xtronic CVT.

In addition, cube is available with more than 40 individual
accessories, ranging from a unique 20-color interior illumination kit and
“shag dash topper” to aerodynamic body kits and custom 16-inch
aluminum-alloy wheels – allowing cube owners to personalize their
vehicles to reflect their own tastes and personalities.

About the 2009 Nissan cube The 2009 Nissan cube is designed to meet
the practical needs of today’s active, environmentally aware drivers,
providing a small footprint with a large interior space. The front-wheel
drive cube is built on Nissan’s proven B-platform and is available
with a standard 1.8-liter DOHC 4-cylinder engine and a choice of
Nissan’s advanced, smooth shifting Xtronic CVT (Continuously
Variable Transmission) or 6-speed manual transmission.

Cube’s long list of standard safety features includes the Nissan
Advanced Air Bag System (AABS), seat-mounted driver and front-passenger
side-impact supplemental air bags, and roof-mounted curtain side-impact
supplemental air bags for front and rear-seat outboard occupant head
protection.

Cube also offers standard front-seat Active Head Restraints, Tire
Pressure Monitoring System (TPMS) and Vehicle Dynamic Control (VDC) with
Traction Control System (TCS), along with an Anti-lock Braking System
(ABS), Electronic Brake force Distribution (EBD) and Brake Assist (BA).

Along with the long list of standard features on the cube 1.8, the
cube 1.8 S adds body-colored outside mirrors, premium grade fabric, cruise
control, cargo area cover and more. The cube 1.8 SL adds standard CVT,
16-inch aluminum-alloy wheels, auto on/off headlights, Automatic
Temperature Control, Interface System for iPod?, six speakers and more. The
uniquely equipped cube 1.8 Kr?m includes an exclusive integrated body
design, Kr?m 16-inch aluminum-alloy wheels, sporty interior treatment,
Rockford Fosgate subwoofer, Xtronic CVT and much more.

Available cube technology includes the Nissan Intelligent Key™
with Push Button Ignition, Bluetooth Hands-free Phone System, Rockford
Fosgate subwoofer with six upgraded speakers, XM? Satellite Radio (XM
subscription required, sold separately) and Interface System for iPod.

About Nissan cars in North America In North America, Nissan’s operations include
automotive styling, engineering, consumer and corporate financing, sales
and marketing, distribution and manufacturing. Nissan is dedicated to
improving the environment under the Nissan Green Program 2010, whose key
priorities are reducing CO2 emissions, cutting other emissions and
increasing recycling. More information on Nissan in North America and the
complete line of Nissan and Infiniti vehicles can be found online at Nissan USA

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