Wednesday, June 17, 2009

TVS ready to launch SR 125 in India


India's leading two wheeler manufacturer TVS Motors ready to launch a new bike in India - "TVS SR 125". TVS Motors takes this decision because of the order of Supreme Court and now they will launch its most popular 125cc bike, TVS Flame under the new name TVS SR 125. The new TVS SR125 will not carry the "twin-spark plug technology" due to which TVS was locked in a two-year legal battle with rival Bajaj Auto
The Supreme Court had issued an interim order to TVS motors. to continue manufacturing the TVS Flame series but it had restricted the company from marketing them. This order comes on the back of an interim stay from the Madras High Court that had in effect okayed TVS Motors' plans to manufacture TVS Flame.

Bajaj Auto claims that TVS Flame will be an infringement of its patented "twin-spark plug technology". TVS Motors has countered for this arguing that this is an old technology and that Bajaj Auto had no patent claim over it.

The company officials who are familiar with the development said TVS SR 125 will be launched in the Indian market by the end of this month along with another bike from the TVS product portfolio, the TVS Apache 180. The other two new brands are part of the company’s efforts to cash in on an expected sales surge just ahead of the monsoon, traditionally a good season in rural markets.
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